Protein Creams addresses the unmet need for indulgent yet functional desserts in the rapidly growing protein supplement market.
Protein supplement demand is on the rise but protein desserts fall short on protein content and flavor
Health conscious consumers are left unsatisfied or settling for substitutes like protein shakes or bars
Existing options either skimp on protein or rely on artificial sweeteners
3 servings x 20g protein per container
No erythritol for authentic taste
Only 160 calories per serving
Primary Target • ~70M gym members
Profile: Gym goers, bodybuilders, CrossFit participants
Need: Post-exercise protein intake and functional recovery products
Behavior: High purchase frequency, willing to pay premium, strong brand loyalty
Secondary Target • ~40M Americans
Profile: Keto, Weight Watchers, macro trackers
Need: Satisfying desserts within strict calorie limits
Behavior: Live by the calorie log, crave nightly treats
Our direct-to-consumer and retail distribution strategy focuses on delivering premium protein desserts to fitness enthusiasts and health-conscious consumers.
Protein Creams owns the high-protein/tasty sweetener white space on the perceptual map.
Rivals either skimp on protein (Arctic Zero) or rely on low-utility sweeteners (Enlightened).
Highest utility combination: 3 servings x 20g protein, strong flavor, and portable format.
Only Protein Pints targets similar segment but offers half the protein per serving.
Join us in revolutionizing the protein dessert industry.